If you want to use SEO to bring traffic to your site, one effective way is to incorporate using keywords in a purposeful manner into your content. Usually, it’s a lot more effective to use long tail keywords than short tail keywords; although, you should use both. This article focuses on how to use long tail keywords, what they are, and why they’re important. Plus, how to get started.

What are Long Tail Keywords?

A long tail keyword is a keyword that consists of at least three words. These keywords are usually less competitive and generate more traffic than more expansive, generic keyword options. The reason is that you’re using these types of keywords to really narrow down who will find you based on those words. But generally, they’ll be much more targeted, active, and loyal buyers.

How Can I Find Long Tail Keywords?

You can find them the same way you find one-word keywords. Use Google AdWords to find them, use Google Search to find them. Use your imagination. Use your groups and audience’s words. Use software that helps like SEMRush.com. You can also find out what long tail keywords your competition is using by using software like ispionage.com.

Why are Long Tail Keywords Important?

A long tail keyword narrows down the search results a lot for your audience. When someone looks something up, they rarely just type in one word. Therefore, what you’re doing is taking advantage of this knowledge. Most people type in an entire phrase and that’s the three words you want to use to get them to find you.

Use Google to Help

Once you have a list of potential keywords, use Google to help you decide if they’re right or not. Do a search on those words. What do you come up with? This is going to help you determine if you can come up with content around those words that match your audience’s needs and wants.

Organize Your Keywords

Put the keywords you discover into a spreadsheet into the order you’d like to create the content and based on your current categories. Some content might also be informational, some might be to rub salt in the wound, some words might be more suited to video content. Put it all in the spreadsheet and organize it.

Develop a Strategy Based on Your Products & Services

Once you have the keywords in a spreadsheet, now you want to match the different categories, formats, and topics with your current and future products and services that you want to promote. That way you can match up the educational content with the poke the bear content and so forth. If it’s all planned out and you know what each piece is for and why you’re publishing it, you have it made.

Finally, never forget who you’re creating the content for. You’re creating it for a very specific audience and that cannot be forgotten in favor of search engine optimization. If you forget the human aspect of your content, even if you do get more visitors, it won’t improve your bottom-line.

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